The use of social media is developing into a multifaceted tool for recruiting. This new tool is evolving into more than just company Facebook pages and tweeting job openings, according to the Society of Human Resource Management. Recruiters are now using social media tools to share profiles of candidates to others in the company who have a stake in filling a specific position. Recruiters can share videos of interviews to allow other stakeholders to evaluate the candidate’s responses and judge suitability to hire. Social recruiting is being integrated with applicant tracking systems in order to build candidate pools for current as well as future openings. Today’s applicant tracking systems have evolved into systems which offer video interviewing, background checks, assessment testing and on boarding, as well as links to social media sites. According to a SHRM survey conducted in June 2011, 56 percent of organizations are currently using social media to recruit job candidates. This is in contrast to only 34 percent who used social media in 2008. Based on this information, job seekers need to evaluate their job seeking strategy to include social media tools. We will provide information on how to build your strategy to include social media in upcoming blogs. (Excerpts from “Social Media’s Recruiting Powers Get a Boost,” HR Magazine, December 2011.)
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